Customer Value & Commercialization
3 Reasons Why Product Quality is Irrelevant
This article challenges the idea that product quality, by itself, is a compelling differentiator when customers already expect an acceptable level of…
Doug Ringer ·
This published work explores a practical product-business question through the lens of Customer Value & Commercialization.
This article challenges the idea that product quality, by itself, is a compelling differentiator when customers already expect an acceptable level of quality. The product-business implication is to treat quality as a threshold requirement and compete on meaningful customer value, outcomes, economics, and the total offer.
Original publication: Product Design & Development
Why it still matters
The underlying leadership question remains relevant: connect customer and market evidence, clear decision rights, and disciplined execution to the business outcome.
Publication context
Originally published by Product Design & Development. The date associated with the source record is October 12, 2015.