Why Does Product Development Take So Long in Our Company?
Before blaming engineering, determine whether the schedule is absorbing decisions that should have been made earlier.
Read the AnalysisPublished works
Ideas for leading product businesses.
A complete archive of Doug Ringer’s published work on strategy, customer value, commercialization, and execution.
Current Product-Business Perspectives
Analysis of consequential product-business questions facing presidents, general managers, and product leaders.
Time to Market Is Not the Finish Line
Launch closes only one of the three clocks that matter to a product investment — cost to market, time to market, and time to profit. Why the business case should stay alive long after the product ships.
Read the AnalysisHow Do I Know Which New Product Investments Are Worth Funding?
A good product idea is not yet a good product investment. How to evaluate new product commitments with discipline.
Read the AnalysisYour Product Business Is One System — Even if Your Organisation Isn't
Every function can perform well and the product business can still underperform. Why product-business results are created in the connections between decisions, not inside any one department.
Read the AnalysisWhy Is My Product Business Not Growing?
The first explanation is usually a hypothesis, not a diagnosis. How to find the real root cause of a product business growth problem.
Read the AnalysisPublished Work Archive
10 published works
Leadership & Organization
Fewer Americans Uproot Themselves for a New Job
Quoted in ·
This Wall Street Journal article addresses declining willingness of workers to relocate for jobs, with Doug Ringer identified in the evidence register as a…
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Leading vs. managing: See our tips for effective leadership
Doug Ringer · Home Furnishings News ·
This article examines the difference between leading people and managing work. For product organizations, both are necessary: direction, confidence, and…
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Why January Is Your Least Productive Month And What To Do About It
Quoted in ·
This Fast Company article quotes Doug Ringer on setting a small number of priorities and working backward from desired results. The management principle is…
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Who's Responsible for Hiring Success?
Quoted in ·
This published letter asks who should ultimately own the success of a hiring decision and argues that accountability cannot be outsourced to recruiting or…
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Five Unexpected Career Resolutions You Should Make In 2018
Quoted in ·
This Fast Company article uses Doug Ringer as a quoted expert on focus, workload, and limiting priorities. The authority value is the management principle -…
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6 Steps to Getting the Best from Your Team
Doug Ringer · Industrial Equipment News ·
This article asks what managers can do to get stronger results from the people already on the team. The product-business relevance is execution capacity:…
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Expertise is Not Enough to Be Successful
Doug Ringer · Industrial Equipment News ·
This article asks why subject-matter expertise alone does not guarantee business success. The current lesson for engineered-product companies is that…
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Poor Communication Speaks Volumes
Doug Ringer · Industrial Equipment News ·
This article addresses communication as an operating issue rather than a soft skill. Poor communication slows decisions, creates rework, weakens alignment,…
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Three Ways to Stop Skills Shortages
Doug Ringer · Industrial Equipment News ·
This article asks how organizations can respond to shortages of critical skills rather than simply compete harder for scarce hires. The product-business…
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Employees: The Other Half of Employee Empowerment
Doug Ringer · Industrial Equipment News ·
This article argues that employee empowerment has obligations on both sides: leaders must delegate real authority, and employees must use that authority…
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