Hitting the Mark: How-to Ensure Your Products Match Your Market

Hitting the Mark

How-to Ensure Your Products Match Your Market

What if you could dramatically improve the chances that the investments you intend to make into technology and innovation would turn into a bank machine–and your intellectual property into a vault?

Most small- and mid-sized companies are so focused on the "what" and "how" of their businesses that they simply don’t know how to make their businesses create wealth for them. But in this book, Ringer gives practical advice for business leaders of small and medium enterprises (SMEs) on how to best invest development money into the right products and other business innovations.

In this pragmatic book, you’ll learn how to:

• Take control of your product strategy to unsure it provides maximum support for corporate strategy and growth
• Use techniques to uncover your best markets and customers, and ensure your strategies support them
• Start thinking about your business and product/service line holistically and executing ruthlessly with the proper plans, strategies, and management in place
• Provide more value to your customers—and sell your offerings accordingly

Hitting the Mark is a must-read for any business leader looking to grow the business, increase top-line revenues and bottom-line profits, and enhance the value of their companies.