Your Product Owner Is Not Your Product Manager
Startups and small businesses need the right product people in place, but titles can be confusing. A product owner will help you build a new product, but if you’re focused on building a business around that product, you need a product manager.
In recent years, the explosion of software-based products and the growing popularity of Agile methodologies have dramatically transformed the field of product management, which now includes a number of roles and specializations. This expansion has led to misconceptions about the responsibilities of product managers, as well as some confusion around where and how they can add value.
At large companies, there is often more than one person responsible for the product management function, while startups and small businesses will typically hire a single product professional. Where this is the case, leaders should ensure they have the right person for their business needs.