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  • Doug Ringer

Your IP Is NOT Your Company

Congratulations! You and your team released your latest product on-time and under budget. The IP (intellectual property) you developed is unrivaled in your market space and you intended to capture significant share.


But, it didn't happen.


What did happen?


Without a conversation, it is impossible for me to diagnose your issue and prescribe solutions. From my experience, the causes of your results will generally fall into the categories in the chart below.


Your IP falls into the "Engineering" category. How well did you address the other categories?



Book a complimentary meeting to discuss options for dramatically improving your product commercialization and strategy in these unprecedented times.


Doug


P.S. We are always happy to help. Here's a quick refresher on the type of work we do.


©2021 by Doug Ringer. All Rights Reserved.

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