• Doug Ringer

Value Imagined vs. Value Perceived

In my previous blog post I presented some ideas about why you IP will not be sufficient to create a successful (aka "profitable") business. It's a tough pill to swallow for some in this era, but the reality is business is business and technology/IP is only a portion of the success recipe.

One way to envision what is happening is to compare the value you intended or imagined you would provide to the value your customers are perceiving.

I suggest you take a look at some of your products and place them in one of these four quadrants. Then, work to understand WHY they are where they are–focusing on:

  • What was done well

  • What needs improving

  • What did we miss

  • If in the bottom two quadrants, how could we have prevented this?

If you want some help with this and to dramatically improve your product strategy and commercialization, let’s talk.


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©2021 by Doug Ringer. All Rights Reserved.

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