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  • Doug Ringer

Thinking About Product Synergies

Product synergies is a weakness in many of the organizations I've worked. The problem manifests itself as the product teams, typically led by a product manager, work in isolation. In this isolation, they are not sharing market and customer information, multi-use technology or even supply chain advantages.


This isolation is costing the company:

1) profitability due to higher development costs

2) revenue due to longer time-to-market development


One possible solution to this is to pause your product development efforts for a day or two and gather your PMs and your development leaders and have a facilitated meeting/workshop.


The first goal of this is to make PMs' product strategies and the technical leaders technology roadmaps public.


The second goal is to generate cross-product discussion and debate about how to reduce development cost and time by using common "parts".


If you want some ideas to dramatically improve your product strategy and commercialization , let’s talk.


Doug


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©2021 by Doug Ringer. All Rights Reserved.

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