Search
  • Doug Ringer

One Hit Wonder or Serial Success

If you are old enough to remember the '70s and '80s and paid any attention to popular music, you will know the phrase "One Hit Wonder." A performer or group who has a single, usually huge hit song and then never have another memorable song.


Contrast this with groups who endured for decades such as The Rolling Stones (R.I.P. Charlie Watts) who are performing for the grandchildren of their original fans.


Into which category do your products and product lines fall?


Are you developing product strategies to establish a lineage in your market and with your customers to continue to provide value for years, or generations, to come?


Call me if you want to discuss some ideas to dramatically improve the longevity of your company and your product strategy.


Doug 970-578-0915


Next Steps


©2021 by Doug Ringer. All Rights Reserved.

1 view0 comments

Recent Posts

See All

Re-acquiring Your Target Market

In 2019, your business was great and getting better. Long-time customers had renewed contracts with you and your referral program was creating double-digit growth in your new accounts. Then came 2020