• Doug Ringer

Case Study: Reducing Risk in Product Development and Supply Chain

The Challenge:

An $11M communications equipment firm sold products that from a single off-shore manufacturer; compounding this was that the manufacturer, not the firm, owned the intellectual property to the products. Therefore, the company was at high risk of losing both margins, and the complete product line.

How We Did It:

  • When I realized the core attributes of the current products were insufficient to maintain competitiveness, I recommended product line enhancements for surpassing the competitors’ products.

  • I determined that the current design firm was not sufficient for the project and recommended searching for a new partner. I conducted the search and assisted in the evaluation and selection of the new engineering design firm.

The Results:

  • Developed two new product lines that increased revenue projections 30%.

  • Doubled the product income streams with new, advanced product lines.

  • Added a new engineering firm to the partner base that could be used for future development.

What are you doing in this time of unprecedented change to remain successful? If you are trying to simply hold on until we get back to "normal," then you are failing to take advantage of opportunities to leap ahead of your competition.

If you want some ideas to dramatically improve your product strategy and to reduce the risk in commercialization, let’s talk.



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©2021 by Doug Ringer. All Rights Reserved.

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