Case Study: Improve Market Share and Reputation
The largest, most profitable product line of a $150M division of a commercial electronics manufacturer suffered from a rapidly increasing decline in market share due to a lagging reputation because of product performance limitations. The project was to improve the market share and reputation and provide a long-term plan for growing and maintaining the company’s flagship, and most profitable, product line.
How We Did It:
Developed a comprehensive 2-year product portfolio strategy.
Aggressively promoted product performance enhancements as a key differentiator.
Identified technologies to invest in, and those to exit.
Dramatically improving support to customers and field sales staff.
Returned product line to positive revenue growth for first time in five years.
Doubled product line volume.
Increased annual revenue 18%, with 20% per annum increase projected for another two years, with no new investment.
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