One Day Product Strategy


Has your product team spent weeks or months in countless meetings trying to develop a strategic plan for key product lines? Are you tired of SWOT analysis and colored notes stuck all over the walls? Do your people dread these strategy meetings as wasters of time, energy, and business oxygen?


It’s time to swat the SWOT because it doesn’t add value to your product offering and, worse, gives a false sense of security that what you develop will be profitable. It’s time to put away the sticky notes because they don’t help good ideas stick. It’s time to get real-time to quickly develop powerful, realizable product line strategies and implement them. Results come from implementation, not from binders and slide decks.


This is the process I’ve used for multiple product lines in several different industries. It helps companies identify low-cost, high-impact strategies to connect with their best customers and provide valuable new product ideas that will immediately benefit their customers and their company.


One Day Product Strategy helps companies that previously took months to develop their multi-year strategic product plans to now—IN ONE DAY—create results-focused and action-oriented strategies for their products that increase revenues, grow market share, engage and align people, strengthen differentiation, and attract more customers in a highly competitive global market.


Most importantly, One Day Product Strategy will help you to create and deliver more value to your ideal customers so they get better results and buy more often. Your customers’ results will drive your revenue growth.


Despite what many consultants and facilitators would like you to believe, your strategy is NOT about what you do. It’s not about your technical superiority in advising, building, developing, or making  things. It’s not about you.


Strategy is about the value and results that you create for your customers and clients. It’s about the tangible and intangible, objective and subjective, measurable and immeasurable results you provide AND how you provide them. It’s about converting what you know and do into results for your customers.


In one day, our One Day Product Strategy process will guide you and your team to develop growth strategies, metrics, and an implementation plan:

  1. Clarify your ideal future state that creates maximum value and impact for your customers, your company, and your shareholders.

  2. Analyze customers’ needs and competitors’ positions to establish new ways to position your company above the rest.

  3. Identify new growth opportunities that will dramatically grow your business.

  4. Enhance your products and services to focus on your customers’ sweet spots and attract new customers.

  5. Ensure your product strategies support company strategy and that all product strategies are cogent and are mutually supportive.

  6. Monitor progress in real-time and make immediate adjustments to accelerate execution and maximize your results.


One Day Product Strategy helps companies to uncover their buried treasure…treasure that they can’t see because it’s invisible to them since they’re looking at it from the inside of what they do, instead of from the outside–from the point of view of their customers’ results.

The next step is yours…Let’s schedule a conversation and see if you qualify for One Day Product Strategy.


Call Doug Ringer at 1-970-578-0915 or email at